Opinion — Startup coverage has a genre problem. We love the seed round, the celebrity investor, the valuation with too many zeros. We are less interested in the second year, when the novelty wears off and the spreadsheet gets honest.
That gap matters because founders read the news too. When every story ends at the ribbon-cutting, it teaches the wrong lesson: that momentum is a mood, not a discipline. The companies that survive are usually boring in the right ways—clear unit economics, customers who stick, teams that can ship without setting the office on fire.
InfoHandle’s Startups desk will cover funding when it is news. We will also cover the operational choices that decide whether money becomes a company or just a headline. Unicorns make great logos. They make terrible role models if that is all you read.
If you are building something real, you deserve stories that treat the build as seriously as the pitch.
