India’s Monetary Policy Committee meets this week with markets debating a 25-basis-point hike, yet the most punitive interest rates many households already pay sit on plastic, not home loans.

SBI Card and other mass issuers still publish monthly finance charges up to 3.75 percent—roughly 45 percent annualised—on rotated balances. Those rates did not fall when the RBI cut policy in earlier cycles, and they will not automatically rise if the repo moves on Wednesday. That disconnect is why focusing only on the policy rate misses how tightening actually reaches families.

Transmission is asymmetric

Floating-rate mortgages and many corporate lines reprice within quarters. Credit cards, by contrast, are unsecured contracts where issuers price for loss given default and reward-program subsidies. A household paying minimum dues on festival spends can face charges from the transaction date, forfeiting grace periods on new swipes until the entire bill is cleared. The MPC’s statement will not appear on that statement PDF.

Equity markets have fallen eight straight weeks, eroding wealth effects just as Navratri and Dussehra spending peaks. Some cardholders will roll balances because selling mutual fund units at a loss feels worse than paying 45 percent APR—a rational emotional choice that is financially toxic.

Issuers should not hide behind neutrality

Banks argue that UPI growth and merchant subsidies force them to keep card APRs elevated. Regulators have warned about unsecured credit quality, yet published ceilings remain unchanged for entry products. If the RBI tightens to defend the rupee and contain imported inflation, issuers owe customers plain-language notices that revolving debt costs more than most personal loans—even when the repo was on hold.

Policy makers, meanwhile, should pair any hike with supervision on minimum-payment marketing. Teaser EMIs and cashback headlines dominate apps; APR footnotes do not. That imbalance lets issuers compound debt quietly while the MPC takes political heat for a quarter-point move.

The editorial line

A repo increase may be warranted given oil near $99 and reserves down $18 billion in a week. But pretending that monetary tightening starts and ends with the policy rate ignores where borrowers already bleed. Until mass-market card APRs reflect systemic rates more honestly, the MPC will fight inflation with one hand tied by revolving credit contracts that never got the memo.

Mutual fund SIP flows remain positive, but that resilience should not blind supervisors to unsecured stress on bank balance sheets. Disclosure templates that bury APR tables behind marketing banners fail the fairness test even when technically compliant with small-print rules.