Section
Forest Essentials is rolling out reformulated monsoon-season facial serums after internal shelf-stability audits found viscosity drift in humid warehouses, with ASCI reviewing whether prior ads overstated all-weather stability.
Hindustan Unilever’s Lakmé Absolute Matte lip stain line returned to Maharashtra and Gujarat beauty counters with humidity-tested pigments timed to Ganesh Chaturthi wedding trials, after ASCI asked the brand to clarify transfer claims on earlier ads.
Honasa Consumer’s Mamaearth unit sent zinc oxide barrier creams to dermatology clinics in Jaipur and Indore for a hard-water irritation study, pairing INCI-listed mineral filters with chelating cleansers ASCI has already cleared for online claims.
